Apex Property Consulting approached Brave Creative to design and produce their ‘Capability Statement’. Their singular requirement was for the design to be different to anything their industry had seen before.
To achieve this we abandoned the clichéd use of images of buildings and people shaking hands. We employed a very graphic approach identifying each of their services with a simple graphic symbol. These set the theme for the initial document and subsequently led to redefining their branding.
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|Capability Statement With so many competitors in their industry, Apex wanted to be able to differentiate themselves by the services they offer and through the visual presentation of their marketing material.||Although Apex Property Consulting had an existing logo, a new graphic style and brand was created for their capability statement. Additional marketing and advertising material has since been produced in this new style.|