Quality in Practice and Australian General Practice Accreditation Limited (QIP/AGPAL) provide accreditation for the primary health care industry.

Operating as two businesses under one banner, the client required Brave Creative to develop two distinct styles for each of the businesses to communicate to equally distinct external audiences.

Three individual styles had to be developed using images, distinct layouts and colours, as the client already had existing logos or brand marks for each business.

CORE VALUE POSTERS

QIP/AGPAL wanted to raise awareness of their core values within the organisation.

Their four core values are Innovation, Integrity, Forever Young and Customer Service.

Brave Creative workshopped the concepts with the client and then produced four illustrated A2 posters with accompanying screen savers for use on all of their internal computers.

    
                                                                     
  + Scroll right to view the complete gallery       INNOVATION Concept : a continuously moving process of new ideas.   INTEGRITY Concept: Its about performance, not the position.

 

 FOREVER YOUNG Concept: Optimistic wisdom, awe and wonderment of discovering something new.   CUSTOMER SERVICE Concept: You and the customer.  

QIP/AGPAL Annual Report – 2007/08 The client uses the annual report as both an offical document for their AGM and as a marketing tool throughout the following year. The design, therefore, needs to be creative, clear and concise.

   Advertising and Awareness Campaigns QIP/AGPAL advertise to both the primary health care industry and the wider community about the value and benefits of an accredited practice.   QIP/AGPAL Annual Report 2008/09 The challenge is to always deliver a fresh yet consistent look. The 2008/09 Annual Report demonstrates how the client’s brand was maintained while still differentiating it from the previous year.   Quality News Quality News is AGPAL’s member magazine. Produced quarterly the publication features interviews, recent changes in the RACGP standards and the latest news from the organsiation.             Quality Around the World – QIP Conference 2010 QIP/AGPAL holds a bi-annual conference on health care. Each conference is branded around a central theme that is used in advertising, registration brochures, conference programs, tickets and signage.   This set of postcards, used as part of a ‘save the date’ campaign for the upcoming conference, formed the basis of the conference branding and took inspiration from selected countries around the world.   Conference Registration Brochure The 2010 conference branding was designed to use the different country styles individually or blend seamlessly together as demonstrated in the conference registration brochure.   Quality Carnivale – QIP Conference 2008 This conference was themed around the famous carnivales held around the world. The conference logo reflected the opulent costumes seen in the street parades.   The teaser e-marketing campaign was based around delegates getting ready to depart for a carnivale adventure and used animated banners that featured in both emails and on the conference website.   Conference Collatoral The conference registration brochure and program continued the theme of the conference branding.