RoadTek operates a commercial business unit within the Queensland Department of Transport and Main Roads.
Brave Creative has worked with RoadTek since its beginnings as Plant Hire Services in 1996. Operating in the commercial sector, the business needs to present its brand as a serious player in the industry, not just as another government department.
|+ Scroll right to view the complete gallery||Capability Brochure Working with the standard government branding, the selection of colours, supporting graphics and a specific photographic style were used to create the distinct RoadTek look.||Fact Sheets To maintain a consistent look, the RoadTek fact sheet template was designed to present the various pieces of project and service information.||Art Direction Photography was a large part of the RoadTek brand development. Brave Creative worked closely with the appointed photographers to ensure that the quality of images was suitable for use on the RoadTek marketing and communication material. Photography by Les Dixon||Wall Planner, Desk Pads and Stickers RoadTek Plant Hire Services produce a yearly wall planner and desk pad to promote the business of hiring large machinery. Stickers are also produced to be placed on the machinery to identify their product out on work sites.||Business Forms All businesses have a requirement for forms and well designed forms are vital to ensuring the accurate recording of information.||‘You Know Us, We’re Local’ Campaign With 16 depots and offices across Queensland, the ‘You Know Us, We’re Local’ campaign concept was aimed at making a connection with the local councils and shires by highlighting that the people they are talking to at RoadTek were mostly likely part of their own community.|