During 2009 and 2010, UQ Union undertook major renovations of its retail outlets and eateries across St Lucia campus.

Brave Creative was engaged to assist with renaming and branding of the Main Course Food Precinct and the seven individual food outlets.

The UQ Union has retail outlets across the University of Queensland campus including cafes, convenience stores and bookshops.

On the following projects, Brave Creative worked closely with the client and interior designers to create a unique brand for each outlet.

 
                                             
  + Scroll right to view the complete gallery       The Main Course Food Precinct Major renovations of the Main Refec were undertaken to create a food court style venue with seven original and two franchised food outlets, each with their own name and branding.   The branding and promotion of the new venue began with the development of an original logo for the ‘Main Course Food Precinct’. Further development of the new venue included teaser campaigns, way finding signage, marketing material and packaging.     The Outlets Seven original food outlets made up the choices available at the Main Course. Individual logos, signage and supporting retail graphics were designed for each outlet.   Names for each outlet were created based on the type of food they were serving including: Dolce & Banana – Desserts, Gravy Train – Carvery, Fresh Factory – Sandwich & Salads, Tackle Box – Fish & Chips, Drunken Noodle – Noodles, U-Sushi – Sushi.             Darwin’s Cafe Darwin’s gets its name from the revolutionary English naturalist Charles Darwin and provides students and staff refuge in a more upmarket setting than other venues on campus.   The inspiration for the brand came from the story of Darwin’s Galápagos finches supported by a graphic representation of DNA strands. Interior and exterior signage, posters, menus and takeaway coffee cups were some of the items developed for the cafe.   Lolly Shop The UQ Union ‘Lolly Shop’ is an institution at the University of Queensland and was expanded to include convenience items for purchase. Lollies are fun and the new brand needed to reflect that.   The introduction of the Lolly Monsters as part of the logo also allowed the branding to be expanded into the interior retail graphics and marketing material.   Secondhand Texts & Stationery The UQ Union provides a service to students to resell their secondhand books. The Secondhand Texts & Stationery outlet’s brand had to have an ‘old book store’ feel and yet still be modern.   The result is a simple, clean and classic logo supported by graphic illustrations of stationery items set out on a simple grid. These elements were used in the interior and exterior signage, uniforms and marketing material.       Pizza Caffe Serving real Italian pizzas, the venue had an existing brand that was tired and not suitable for possible future franchising of the business concept.   The new branding, based on the all-important dollop of pizza sauce is used on uniforms, pizza boxes, signage and marketing material.       On a Roll Bakery Using a clever play on words for the outlet’s name, the branding for the UQ Union’s ‘On a Roll Bakery’ needed to be fresh and fun.   Inspired by the lashings of icing on the top of cinnamon buns every aspect of this branding, from the bread roll font to the delicious colour palette, is aimed at making your mouth water.